Investors.
Pretty Good Group exists for three groups of people: the audience who reads, watches and trusts us, the brands who partner with us, and the people who make the work.
Everything else, from how we're funded to how we operate, is built to serve them. Owned and run by an established team of partners and operators who have spent the last two decades building, scaling and selling media enterprises.
Reach shows the audience is showing up. Newsletter subscribers show they want a direct relationship. Campaign volume and re-sign rate show partners are seeing results. And none of it ships without the team.
Three relationships.
Media companies tend to drift toward whoever funds them. We built Pretty Good Group to resist that drift. Get one relationship wrong and the other two weaken. Get all three right and the business compounds.
The reason we exist. The people who open our newsletters, follow our channels and act on what we publish. These audiences are ours. We built them, we serve them and we answer to them. An audience that believes what we publish is the only thing a brand partner is really buying.
Partners, not inventory buyers. Brands come to us to reach real people in real markets, in a voice those people already trust. Eighty percent come back for more. That is not a sales figure. It is a verdict on the work.
Nothing we publish exists without our employees, creators and the team behind every channel, newsletter and campaign. We give them clear priorities, real ownership and room to do their best work without layers of approval in the way.
Three publications.
Must Do is our guide to things to do and the cities worth exploring. Social channels in New York, Los Angeles, San Francisco, San Diego, Boston and London, backed by a national US newsletter.
The Bantr covers culture and news the way people actually talk about it, with dedicated channels for Parents, Women, Men, Business, Cars, New York, California and London.
Place Notes is about places worth knowing.
We are audience-first and social-first, backed by newsletters. We meet people where they already spend their time, then give them a direct line to us through their inbox.
We answer to our audience, our partners and our team. Not to a board. Not to a timeline.
For our audience, we never have to trade their trust for a growth target set by someone else.
For our partners, a stable, focused team that will still be here next quarter and next year.
For our people, a company that grows at the pace of real results, not a funding cycle.
How we operate.
No committees, no sign-off chains. More than 750 campaigns in the last 30 days is what that pace looks like.
We double down on what works and drop what doesn't.
Channels and lists we built ourselves. Direct reach, and resilience when any single platform shifts.
Lean is not a phase. It is how we keep quality high and the business durable.
Built to last.
Owned audiences across social and newsletter. Social gives us scale and discovery. Newsletters give us a direct, durable relationship. Together they make our reach harder to disrupt than either one alone.
Multiple markets. New York, Los Angeles, San Francisco, San Diego, Boston and London mean we are not dependent on any one city or local economy.
Multiple verticals. Things to do, culture and news, and places worth knowing reach people at different moments of their day and give partners many ways in.
Diversified revenue. Brand partnerships, branded and sponsored content, and newsletter advertising each stand on their own and reinforce one another.
Depth.
We see room to grow within the markets and verticals we already serve: closer relationships with our audience, more ambitious work with our partners and more room for our people to do what they do best.
We will keep building the way we always have: carefully, on our own terms and only where the work earns it.
Let's talk.
We are not actively raising. But we are open to the right conversations with investors, strategic partners and brands who share how we think: audience first, partners treated as partners, and people given room to build.
Investor inquiry